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Scientific genetics, little more than a century old, holds at once the promise of eradicating disease and the threat of altering the very essence of what it means to be human. It traces the dizzying evolution of this new science as researchers race to identify treatments for genetic diseases, such as cancer and sickle cell anemia, and to perfect tools for rewriting DNA.
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Language
English
Description
Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive...
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