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Language
English
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Description
"A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest...
Author
Language
English
Description
Award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Author
Series
Books4pocket. Crecimiento y salud volume 428
Language
Español
Description
Identifies the neurological processes behind behaviors, explains how self-control and success are largely driven by habits, and shares scientifically-based guidelines for achieving personal goals and overall well-being by adjusting specific habits.
Author
Language
Español
Description
"En El poder de los hábitos, el premiado periodista Charles Duhigg nos lleva al límite de los descubrimientos científicos que explican por qué existen los hábitos, cómo nos condicionan y cómo cambiarlos. Duhigg ofrece una gran cantidad de información en una fascinante narrativa que nos lleva a las salas de reuniones de Procter & Gamble, a las gradas de la NFL, y hasta al movimiento por los derechos civiles, y presenta una manera completamente...
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