"Computers have changed since 1981, when Tracy Kidder indelibly recorded the drama, comedy, and excitement of one company's efforts to bring a new microcomputer to market. What has changed little, however, is computer culture: the feverish pace of the high-tech industry, the mystique of programmers, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological...